If it didn'tsell, it'snot here.

[ 05 · DEEP CUT ]

What if everything you love already orbits one place?

Launching IKEA’s 2023 spring collection across China, Japan and Korea. Family, hobbies, the whole fandom: it all orbits one place. Home. So we sent IKEA rooms into space and gave every passion its own gravity. Smart storage, cosmic scale.

IKEA · CHINA · JAPAN · KOREA · 2023

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What if the box was the souvenir?

Swiss chocolate, Emirati art. Toblerone turned limited packs into collectible UAE artworks. Eat the bar. Keep the box. Gift the bragging rights.

TOBLERONE · UAE

[ 07 · QUICK CUT ]

What if the burger in the ad was the burger you got?

No food stylist. No retouching. Real Polaroids of real Whoppers from real Burger King kitchens, straight onto billboards. Truth tastes better.

BURGER KING · TÜRKIYE

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What if a burger was so hot it set off the sprinklers?

The Gulf likes it hot. Sho! Shuuu! So the Hot Chilli Lovers range literally triggered the fire alarms. Real water. Real flooding. Zero CGI. Even the firefighters stayed for lunch. It sold out fast and the region would not stop talking about it.

BURGER KING · UAE · KSA · WUNDERMAN THOMPSON

[ 09 · DEEP CUT ]

What if a launch dared you to make something?

Vuse landed in MENA with one dare: create something or be forgotten. A high-energy film and a run of content for the region’s makers, artists and night owls.

VUSE · MENA

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What if a motorbike ad rhymed?

Northeast Brazil has cordel, centuries-old poetry printed on string. We rebuilt it for Instagram Stories with local artists, starring the Pop 110i. A web series people actually tapped through.

HONDA · BRAZIL

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What if Lollapalooza had a blind date booth?

Launching the Clubround at Lollapalooza Brazil. No stand, no flyers. A blind dating game: festival-goers rated anonymous profiles on tablets, matched for real, and walked off in new frames.

RAY-BAN · BRAZIL

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What if the whole city was the gallery?

12 local artists. 12 murals across São Paulo’s neighbourhoods. A free shuttle to ride the whole show. Absolut didn’t sponsor art, it put art on the map.

ABSOLUT · SÃO PAULO

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What if the fans made the ads?

Two ideas, one belief: the fans tell it better. Rio 2016: fans shared their biggest sports moments and Claro blew them up into giant digital billboards across the city. Then a whole commercial made by the fans, for the fans. Their phones, their passion, Claro’s network.

CLARO · BRAZIL · 2016

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What if the overpass was a catwalk?

People risk their lives running across highways instead of using the overpass. So Fiat turned the overpasses into catwalks. Real models, a real fashion show, right above the traffic. Strut up there, live down here.

FIAT · BRAZIL

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What if a single page did all the work?

Print, outdoor and packs across the GCC, MENA and Brazil. Ray-Ban, Bose, Cif, Nova Schin and more. No film, no sound. Just one page that has to land.

VARIOUS · GCC · BRAZIL